Portrait of an Artist as a Young Etherean: On Winning New Creators to Ethereum

Portrait of an Artist as a Young Etherean: On Winning New Creators to Ethereum

Portrait of an Artist as a Young Etherean: On Winning New Creators to Ethereum

4 years ago

I graduated from the University of West Florida in the spring of 2014 with a Creative Writing degree. I didn’t have any career plans in mind at that point, I just knew I wanted to write professionally while I wrote creatively on the side. That summer, I translated a divorce document from Quebec French to English, and I’ve never looked back as a freelancer ever since. 

In the ensuing years, I’ve done every kind of work you’d imagine an English major would be good for: writing dictionary and encyclopedia entries, almost editing Kylie Jenner’s poetry book, working as a technical ghostwriter, and beyond. All the while, though, I felt like something was missing; I wanted a niche to focus on that I knew I hadn’t found yet.  

That all changed in early 2017 when I pressed “Random” on Reddit and ended up in r/ethtrader. I found a world based around a project unlike any I’d seen before. I delved in deeper, read the Ethereum whitepaper, and then spent 2 months learning everything I could about the blockchain arena. I applied to work at more than a few crypto news sites at the time, and the rest is history. I’ve worked in crypto daily ever since, all the while learning about and tracking Ethereum’s many advances. 

At my best, then, I’m a poet and fiction writer; why Ethereum clicked with me in 2017 still remains somewhat of a mystery to me. To some degree, I chalk it up to my work as a ghostwriter, i.e. being able to grasp material that I wasn’t directly an expert in. But there was and always has been something more to my infatuation, too.

When I first stumbled upon Ethereum, I was astonished at its almost infinite possibilities, and that wonder has stayed with me even until today. Why? I see Ethereum as the latest great marvel in the evolution of human freedom. 

As a student of history, I’m really interested to watch the trend of decentralization over time in human affairs, e.g. the printing press, the U.S. Constitution, the internet, Bitcoin, 3D printers, and so forth. In this light, I see Ethereum as among the latest great advances in human freedoms. 

Indeed, for artists Ethereum is already particularly powerful. Ethereum facilitates a considerable amount of automated secondary sale royalties through platforms like SuperRare to cryptoartists in the here and now, and these royalty models will grow to other projects and be further experimented with in the years ahead. This is good, unmatched in the traditional art arena, and worth much more attention.

Simply put, Ethereum is a neutral opt-in public good that can empower users with freedom of money, freedom of communication, freedom of creation, and so forth. Ethereum has many further optimizations ahead that can make it that much better at these freedoms, too. This is very good. 

Even with my ghostwriting background, I feel like if I can grasp this novel infrastructure’s early and growing advantages, many artists can. The next mission is to make such graspings easier, more accessible, and happen in increased numbers. Why? Because we should share this very good thing with as many artists as possible. 

That said, I think of Ethereum’s next 100,000 artists and what can be done to onboard them smoothly into the Ethereum ecosystem. I don’t have all the answers, but I have some ideas. My mind wanders to Moloch DAO, for instance. 

Moloch was created as a DIY grassroots funding group to back promising Ethereum development efforts, and it’s become a beacon of community-organized productivity since. I wonder what a Moloch DAO aimed at growing the amount of artists in the Ethereum ecosystem would look like.  

Perhaps the group would have things like welcoming committees, sponsors, mentors, and a Guild Bank aimed at funding newcomer artists’ transitions to Ethereum. The Guild Bank could be used to cover the minting costs of new artists, for example, as well as other related initiatives. Perhaps the group would have a basic “explain like I’m 5” educational resource hub that any artist could refer to for catching up with all things Ethereum.

These are just ideas, and I’m not sure what the best way forward is. Maybe such a DAO is ultimately unnecessary. What I do know is that Ethereum is really useful now in unique ways, and I want to share this usefulness with any artists that will listen. The challenge is finding a way to do this that’s accessible to everyday folks while the cryptoeconomy is still young and has various UX experience challenges. 

So far, I’ve made about 2 ETH in digital art sales atop Ethereum. That’s 2 more ETH than I ever thought would be possible, as I think of myself mainly as a tinkerer in the visual arts. For more seasoned artistic veterans, though, Ethereum readily points to multiple extremely promising avenues for self-sovereign monetization, distribution, and so on. That’s a big deal in a world where artists have long had an uphill battle. 

There’s a learning curve at hand, of course. Whatever happens going forward, we as a community need to keep constantly focusing on making things easier for the artists that come to Ethereum after us. This is a challenge we can absolutely tackle together, though. 

Some of the biggest problems that newcomers will face is dealing with wallets, buying and selling ether (ETH), and figuring out how to use decentralized apps. Let’s continue to brainstorm on how to make artists as comfortable and familiar as possible with these processes.  

One of my friends is Christopher Poindexter, a writer who’s earned a really big social media following in recent years. I’ve never talked to Chris about Ethereum before, but as an example I wonder what it would take to win him over to issuing editioned or 1-of-1 pieces on Ethereum. That’s a great exercise, thinking in the headspace of “what it would take” to bring new artists to Ethereum. It’s an exercise I say we all undertake routinely going forward. 

1

William M. Peaster

Professional writer, editor. On the Ethereum, Dai, and Bitcoin beats. Curator of the DeFi Arts Intelligencer.

Art

Tech

Curators' Choice

Breaking Down the Trojan Llama Piñata

Breaking Down the Trojan Llama Piñata

Breaking Down the Trojan Llama Piñata

4 years ago

The best way to predict the future is to study the past.

When the Greeks constructed a huge wooden horse, they hid a selected force of men inside and pretended to sail away.

The Trojans pulled the horse into their city as a victory trophy. The rest is history.

That was the Bronze Age. Today, roughly 3000 years later, we live in the digital age and the aliens at Reddit came up with a little more modern adaptation of the very same idea.

They abducted a Llama Pinata, filled it up with ERC-20 tokens and beamed it right back into r/FortniteBR.

Repackaged as a community points called “BRICKS”.

Set out to do nothing less but win back the freedom of the Internet.

In a slideshow Reddit introduced the idea:

In the beginning, the Internet was a free frontier — a land of openness, creativity and possibility.
Early settlers discovered many like themselves. Out on the frontier, they banded together into communities that made up the free Internet.
Then the amusement parks opened. Millions abandoned the frontier, drawn to the glitzy rides and manicured lawns.
At first, everyone loved the parks. Until they built walls and billboards. And spied, manipulated, and censored the people.
Today, the free frontier lays in ruins. Walled gardens dominate the landscape, with people trapped behind walls and under watch.
Is this how the Internet ends? Or will people find a way to take back control?
With the right tools, people can break free of the parks and escape the walled gardens.
They could reclaim their rightful ownership of the frontier, and rebuild stronger, more independent communities, even better than before.
Liberated from control, they could express themselves freely, collaborate on decisions, and determine their own future.
The frontier could finally regrow into a dynamic world of diverse, prosperous, and independent online communities.
We believe in a new dawn for the Internet, where it can be free once again.

— 

Let’s unpack that. The Internet is indeed broken today. Nevertheless, for most people it is working just fine. To convince a large number of people to move towards a free and open web you need to pick them up where they stand and not only offer a solution that solves a problem but one that is fun and creates an incentive. This is the point where things get really interesting. Imagine you can earn a piece of the communities you are a part of and later on enjoy the fruits of your labor. You have complete control over your share of the Internet and you can influence its future based on your own ideals and values.

For now the launch of Community Points will be fairly small with two subreddits, r/CryptoCurrency and r/FortniteBR (2.3 Million members combined) participating in the initial testing. Although looking forward it could be the beginning of one of the most important initiatives towards a better Internet and a widespread adoption of Ethereum.

To fully understand the scale and potential you have to look at the numbers. Reddit is absolutely massive, with 430 M+ monthly active users it is one of the biggest social networks on the planet and every Redditor who will sign up for the new feature will create his own “Vault”. When a Vault is created, it generates a public address / private key on the Ethereum blockchain where all the points are stored. Keep in mind, currently there are only 400, 000 active addresses on the Ethereum blockchain. That is just under 0.1% of the active Reddit user base.

Art critic Jerry Saltz told Vulture in 2016

Artists often channel the future, seeing patterns before they form and putting them in their work, so that later, in hindsight, the work explodes like a time bomb.

The Trojan Llama Piñata is such an attempt to predict the future. Will we look back at it and see a major milestone towards a free and decentralized web? Hard to imagine but that’s exactly what the Trojans thought.

1

Sven Eberwein

Sven Eberwein is a new media artist working at the intersection of computer graphics & internet pop culture. His digital works are emerging from references collected all around the web, set out to explore their impact and relevance in a new context. Works of the internet, by the internet, for the internet.

Art

Tech

Curators' Choice