Crypto Artist, TillaVision, just dropped his latest piece Death Row 2091 – a collaboration with Death Row Records and Flux 88 Studios on SuperRare. The piece, which debuted live at the Death Row x Crooks & Castles event in Los Angeles on June 30th, takes a look at the lasting impact of one of the most iconic record labels in history, 100 years after its inception. Already a lifelong fan of Death Row, TillaVision diligently prepared for this piece by diving deep into the label’s legacy and the lasting cultural impact that it has today as the label turns 30 years old this year.
This NFT is a natural continuation of the Death Row Experience – a virtual museum that TillaVision and Flux 88 recently created with Death Row Records for their 30th anniversary. TillaVision is a digital designer and renowned crypto artist who has done NFTs for World Star Hip Hop, Swae Lee, and Chief Keef. He’s also been the creative force on videos for Pop Smoke, Nas, Cardi B, The Game, and Saweetie and virtual environments for Busta Rhymes and JuiceWRLD. Flux 88 is a recently launched creative studio specializing in NFTs, virtual immersive environments, video production and avatar creation/development. Death Row Records needs no real introduction as one of the most iconic labels in music history, having put out seminal records from Dr. Dre, Snoop Dogg, 2Pac, Tha Dogg Pound and many other classic hip hop and R&B artists on their way to defining west coast hip hop in the 1990’s.
TillaVision and Flux documented the process of creating Death Row 2091 through a video hosted by Tilla. Check it out below for greater insight into the meaning behind the drop and what effect the label could still have on popular culture a century after it launched.
If you’re digging Death Row 2091, you can bid on it here.