Editorial is open for submissions: [email protected]

Rico Nasty x Don Allen III: OHFR NFT Drop

Rico Nasty x Don Allen III: OHFR NFT Drop
3 years ago

Editorial is open for submissions: [email protected]

Sugar Trap’s own eclectic rap superstar Rico Nasty is making history as one of the first women with the landmark release of a remarkable, one-of-a-kind AudioReactive non-fungible token (NFT). Created in partnership with XR Creator, Consultant, and former DreamWorks Specialist Trainer Don Allen III (@donalleniii), the tokenized single edition digitized artwork will be sold exclusively via the authenticated digital art marketplace, SuperRare. Inspired by Rico Nasty’s acclaimed hit single, “OFHR?,” the unprecedented collaboration marks a stunning new fusion of musical energy and multi-disciplinary visual creativity.

The NFT drop will be followed by an interactive conversation featuring Rico on the Clubhouse app, moderated by Lady PheOnix March 22nd at 9pm ET – join the conversation with this link.

A new paradigm in art collecting, NFTs allow digital creations containing visual art and music – also known as “CryptoArt” – to be verified as authentic assets on the Ethereum blockchain to prevent forgery and provide historical provenance. With this unique form of cryptocurrency, digital art can now be sold to collectors around the world in a safe, frictionless manner. In other words, it is another medium being used to trailblaze the future of artistic representation, self expression and creativity.

The purchaser of the “OHFR?” NFT will also receive the authenticated physical hammer featured in Rico Nasty’s official “OHFR?” music video, streaming now via YouTube HERE.

“OHFR?” is of course featured on Rico Nasty’s long awaited debut album, NIGHTMARE VACATION, available now via Atlantic Records/Sugar Trap at all DSPs and streaming services. The genre-defying, 16-track collection – which includes features from such luminaries as Trippie Redd and Aminé and production by Take A Daytrip (Lil Nas X, Sheck Wes, Kid Cudi), Avedon (Roddy Ricch, Chloe x Halle), and GRAMMY® Award-nominee Tay Keith (Travis Scott, BlocBoy JB, Drake), and longtime collaborator Kenny Beats – debuted at #1 on Billboard’s “Heatseekers Albums” chart upon its November 2020 release, fueled in part by worldwide acclaim from Rolling Stone, The New York Times, W, Pitchfork, NME, and countless other high profile publications.

Recently, Rico Nasty made her national TV debut on The Tonight Show Starring Jimmy Fallon to bring her aforementioned “OHFR?” to the main stage, with an electrifying Victorian-style performance that left fans in awe; check it out HERE. As noted, “OHFR?” – which sees Rico teaming once again with producer Dylan Brady (100 gecs) – arrived alongside an official companion video, directed by SpuddsMckenzie (Rich The Kid) and streaming now at YouTube HERE. NME hailed “OHFR?” as a “punk rock riot,” adding, “At only two minutes long, the monochrome video sees Nasty go through several costume changes, spitting her lyrics furiously toward the camera with an abundance of attitude.”

In addition to “OHFR?,” NIGHTMARE VACATION is highlighted by the singles,  “IPHONE,” “Own It,” “Don’t Like Me (Feat. Don Toliver & Gucci Mane),” and “STFU,” all available now for streaming and download.

NIGHMARE VACATION marked the apex of a remarkably productive year for Rico, including such tracks as “Popstar,” “Lightning,” and “Dirty,” the latter featured on INSECURE: THE ALBUM, Atlantic Records’ official musical companion to Issa Rae’s Peabody Award-winning HBO series, INSECURE. What’s more, Rico recently teamed with Kali Uchis for the genre-busting hit single, “Aquí Yo Mando,” joined by an equally colorful official video, directed by Phillipa Price and streaming now at YouTube HERE

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